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Are you looking to grow your Facebook blog page but find that it is not growing the way that it hoped you would? You are not alone.
One of the most common complaints I get as a social media strategist is a stagnant Facebook page. But there are ways to grow your Facebook blog page that people don’t often talk about.
Check them out below and see if you are missing any of them in your Facebook strategy.
4 Ways To Grow Your Facebook Blog Page That No One Is Telling You
Only Post the Best Content
This is probably the number one thing that no one is telling you about your Facebook blog page.
It is good to have a variety of content to share. I usually alternate between information about my business, conversation starters, inspiring or funny memes, and then links to either my content or content within my niche that other people may find valuable.
When I first started out in the blogging world, I would post any link that is within my niche or any meme that I personally liked. Here’s the thing though: Facebook pays attention to your content.
Here is an example. Let’s say that you have a best friend in the blogging or business world so whenever they post something, you usually share it. That is amazing of you to do – I believe that every couple of posts should be honoring someone by sharing their content.
However, if they only have about 100 likes on Facebook and no one is engaging or liking their content, Facebook notices that.
So when you go to share it, you are teaching Facebook that you are not sharing quality content, so it will not extend the reach of your post out to many people. Facebook only pushes out quality content into the algorithm.
However, if you see a meme on a Facebook page that is going viral, you should always consider sharing it if it is within your niche. Facebook will learn that you share information people like, so when you go to post other content, you will notice your reach growing as well.
This isn’t a black-and-white rule where you can never share your friends’ content again. I personally recommend trying to share some really popular things over the next couple of days along with what you normally write about, then two weeks later looking at your analytics to see if your potential reach increased!
MiloTree is a great way to grow your Facebook blog page. You may have seen it but not known what it was. Or maybe you have already considered it but didn’t know that it had three benefits.
MiloTree is an efficient popup that comes up at the bottom of your site that recommends your social media channels (with small preview pictures) to people on your page. The first week I used MiloTree, I added ten followers to my Facebook page. That was back when my traffic was under 300 page views a month!
MiloTree has two other benefits as well that some people may not know about.
The first is that you can easily make money off of MiloTree. Normally coming with a cost of $9 a month, I have never actually paid for it. This is because you can set it up to get paid anytime someone clicks the logo on the link and signs up themselves. It is like having built in advertising for an affiliate link without having to do any promotion.
Also, Jillian, the founder of MiloTree, has a Mastermind Facebook group for anyone that is part of MiloTree! Check out MiloTree today and see if it is right for you!
Promote Your Facebook on Twitter
About once a week, I talk about something I said on my Facebook blog page on my Twitter account. This is just another undeniably great benefit of having a Twitter account for your business.
If I ever do a video or a live on Facebook, I make sure to mention it on Twitter and direct people to my page. Even the weeks that I go without videos or lives, I still find a way to recommend my page and drop the link.
Using your other social media channels to drive traffic to your Facebook is an easy, free way of building your Twitter followers. You will be surprised how many people you have that are only on one of your social media channels!
Bonus Tip: Create a social media circle for a day! Start with Twitter and find a way to lead people to your Facebook page. On your Facebook page, have something that leads people to your Instagram. On Instagram, have something that leads them to your Twitter. You went full circle! Or, you could do a line and end it with something that gets them on your email list in order to build your audience on email.
If you need to learn more about using your Twitter account, check out how to be the most effective on Twitter here.
Make It Look Like Your Personal Page
Okay, so maybe don’t make it look exactly like your personal Facebook page. I mean, my personal Facebook page is solely pictures of my kids and hilarious things they say.
But your Facebook blog page should look more like a personal page than you realize. This is because people don’t want to just follow a brand (unless you are offering discounted products like crazy). They want to follow a real person that shares real-life information.
You can only build your Facebook if people feel like they are connecting with you.
A Few Ideas To Make Your Facebook Blog Page More Personal:
1. Have honest conversation starters.
Bring up day-to-day life occurrences and ask people for their input. For example, if you have a mom blog Facebook page, you can tell a story and ask people what they would have done. If you are a faith blogger you can share a Bible verse and ask people how it speaks to them.
See where people are engaging with you the most on your own personal Facebook page and see how you can bring it to your Facebook blog page.
2. Don’t be afraid to show “real life”.
I was on Facebook the other day, and I saw a picture from a Facebook influencer. She showed her perfect Christmas tree in her stunning family room. There was a pile of neatly folded laundry on her couch all of which just happened to perfectly match the room.
She then proceeded to talk about “real life” and how there is always laundry on the couch. Not to put her down, but for real?! If I left perfectly folded laundry on my couch, my kids would jump all over that in ten seconds flat.
Don’t be afraid to show real life. People relate to real life. It makes people realize you are just like them, and they connect with you and engage with you more often because of it.
3. Ask people for their advice
People love to give advice. They almost can’t help it on social media. Give your community the chance to give advice on anything related to your niche!
4. Ask people what they want more of.
Sometimes it is as simple as that. I try to ask this once a quarter, and I get some surprising results.
It helps me keep my social media game fresh and I know I am delivering content that will create engagement because it was specifically asked for!
5. Share pictures of everyday life and find a way to tie it to your blog
Posts with pictures get better engagement, so find a way to include everyday life as if it was your personal page. You will be surprised by the interaction you get.
Be Brutally Honest
This may be the hardest one, but it is the one that is most worthwhile and in the long-run will send you on your way to being a top blogger.
Being brutally honest can mean a couple of things. It can be about being real on social media and breaking the “fakeness” that we see all the time. It could be telling people the good and the bad about a product, even if it means you may not make affiliate sales.
Sometimes, being brutally honest also means admitting your wrong- even on your Facebook blog page. The best teachers are those that are able to learn, and admitting times you are wrong helps you be more authentic and helps you keep your integrity as a blogger.
The best teachers are those that are able to learn, and admitting times you are wrong helps you be more authentic and helps you keep your integrity as a blogger. #christianblog #faithblogger Click To Tweet
Being brutally honest can mean different things depending on your blog niche and your audience, but honesty always wins over anything else.
How about you? What have you done to grow your Facebook blog page? Let us know below!
Jessie Synan is the author of Benefits of Twitter for Business! Jessie is a social media strategist and Christian freelance writer at jessiesynan.com as well as a contributor here at Faithful CEOs. She teaches Christian ministries innovative ways to share Jesus in a digital world while organically growing their social media. Her favorite is Twitter, where she has grown over 10 accounts to 10,000 followers in under six months. She is also a wife and a mother of two little ones in coastal North Carolina.
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