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Before we share hundreds of free Pinterest templates, let’s get to WHY we need to focus on new pins and Pinterest changes.

 

Fresh pins. New pins. Update pins. Yep, we hear you Pinterest!

 

Pinterest has been focusing on new, fresh pins for some time now and has recently gone on the record saying that they are focusing more and more on this.

 

 

Readers want new pins.  They don’t want to see the same pins over and over.  So what’s a Christian business owner to do?  Create new pins!

 

Tailwind and Pinterest have come together to share 2020 best Pinterest practices.  Here are some highlights that you’ll want to keep in mind:

An image of someone holding a cell phone with Pinterest open on it - Text reading Hundreds of Free Pinterest Templates and Why You Need Them

What is a “Fresh pin” and why are they important?

Pinterest has announced that they are prioritizing “fresh” content as Pinterest users are responding most to new content.  Their algorithm prioritizes content that is relevant and timely (for example, a Christmas pin in March won’t be prioritized).  That means that new pins mean more visibility for you in your user’s home feeds and search results.

 

A fresh pin, according to Pinterest, is an image (or video) that they haven’t seen before.  Even if you create 4 pins pointing to the same blog post, if each pin is different (more on that below), they would be fresh pins to the Pinterest user.

 

What WOULD be a fresh pin?

Changing the image, the overlay (title), the composition of the pin.

 

What would NOT be a fresh pin?

Pinning the same image and changing the Pin title, Pin description or alt text

 

What counts as a duplicate Pin and should I still share them?

Duplicate Pins are Pins with an exact image and URL combination that has already been pinned to Pinterest before (by you or anyone else).

 

You can still re-share your own relevant seasonal and evergreen content in moderation, but Pinterest is frowning upon the old practice of recycling old pins over and over again (remember the old BoardBooster days?)

 

Dedicate some time every week to creating new pins for older, but well-performing posts!

 

Pinterest, in their most recent best practice announcement, recommends avoiding sharing the same Pin to more than 10 different Boards because pinning the same Pin to too many Boards can actually reduce its effectiveness and limit its potential reach.  I may share to ten overall boards, but will spread them out ten days apart.

 

What are good ways to create more Fresh Pins? Can you show us some examples?

Tailwind says “’One great way to generate many Fresh Pins would be by trying to create many versions of a Pin for your content by experimenting with new images, titles, descriptions or even new formats to see what engages your audience.

 

For example, if you had written a blog post about how to “create a DIY war binder in 6 easy steps”, you can choose to use different photo angles of the war binder or show different inside pages or supplies you have used. You might also use the cover photo or a photo representing what you might find in a war binder.  

 

You can also play with the title “Create a war binder in 6 easy steps” OR “Create a war binder for your time with God”, etc.

 

Some of the elements of an image you could consider changing to create many Fresh Pins:

 

  • Different background photos (including slightly different angles)
  • Cropping the same image in different ways showing different views or perspectives. For example, showing a whole kitchen counter vs. highlighting an item on the counter.
  • Using a different pin template
  • Changing the overlay title and image focus

Tailwind 

 

Do fresh pins out-perform duplicate content?

Tailwind (via Pinterest) says “Fresh Pins tend to outperform duplicative content on Pinterest, as they are always focused on surfacing the best and newest ideas to their users.

 

We know that Pinners don’t like seeing duplicative and stale content, and that Pinners get more utility from seeing fresh, timely content; and as a platform Pinterest is always looking for ways to improve their users’ experience.

 

As a result, duplicative Pins are not prioritized in their distribution algorithms and they are continuously shifting towards prioritizing fresh ideas.”

 

While it may not, on the surface, make sense that by decreasing how much you pin, that you will see increased traffic, but many have reported that they are pinning less (but more fresh content) and seeing better results and traffic.

 

 

I’m Not a Graphic Designer – HELP!

 

If you aren’t a graphic designer or don’t have a knack for that (like me), then the thought of creating new pins on a weekly basis can be outright daunting!

 

Fortunately, there are quite a few free Pinterest pin templates out there that you can use!

Fortunately, there are quite a few free Pinterest pin templates out there that you can use! We share where you can get hundreds! #pinterest Click To Tweet

Hundreds of Free Pinterest Templates

 

We’ve got you covered with a massive list of free Pinterest pin templates that you can use right away.  You’ll make Pinterest happy, the Pinterest readers happy and save yourself tons of stress.

 

Note: For some of them, you’ll need to sign up (via email) to access the templates.  You can always unsubscribe when you receive the templates in your email.

 

  • Canva – Canva has a host of free templates you can customize – right from your Canva account. Too many to count.  Just add your font and brand colors and you are off to the races creating gorgeous new pins.

 

 

  • Benjamin Schwalb – 12 awesome editable Pinterest templates (plus some free training on Pin design)

 

 

 

  • MakersMap – 24 nearly done for you Pin templates

 

  • BlogHerWay – 5 free Pinterest pin templates to edit in Canva

 

  • Morganktlyka – 20 free Pinterest pin templates to edit and drive traffic to your site

 

  • Hubspot – the online marketing powerhouse has 12 free Pinterest pin templates for amazing business pins

 

 

 

 

  • Tailwind – yep! Even Tailwind offers free pin templates.  Subscribe for 16 free pin templates.

 

That should keep you happily busy creating new pins for some time!

We’ve got you covered with a massive list of free Pinterest pin templates that you can use right away.  You’ll make Pinterest happy, the Pinterest readers happy and save yourself tons of stress. Click To Tweet

 

Tailwind 

Try to shoot for 3-5, at least, new pins every week and your Pinterest (and blog traffic) is sure to grow!

 

Are your pins not being shared in Tailwind Tribes the way you had hoped?  Check out our guide for the right and wrong way to use Tailwind Tribes.

 

 

 

 

 

 

 

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